Leading Ladies 2017

Jo-Anna Cassino


“We offer a truly holistic approach and encourage health and happiness through art, beauty, wellness and education,” says Jo-Anna Cassino, owner of Flipp Salon Apothecary. The stylist, known for her trend-setting cuts and color, is also an herbalist who formulates her own products. “Beauty begins within,” Jo-Anna says, “and we really supply the whole package.”

The curated space encompasses all of her passions in one place: music, art, fashion, hair, makeup, herbalism and Eastern and Western medicine. There are two parts to Flipp: the salon, which exclusively uses non-toxic products for its fashion-forward hair and makeup styling; and the apothecary, where Jo-Anna blends face and body products, perfumes and teas. Healing therapies like reflexology and acupuncture are also available. “I’m offering a non- toxic environment where people can become educated about the benefits of plant-based products and therapies in an industry that more often does the opposite,” she says. “I really work hard to advocate for my clients’ wellbeing and I’m proud of it.”

Jo-Anna, who has five certifications in herbalism and is currently working toward a degree in Tibetan medicine, is always searching for additional services to offer her clients. “I want to to give back to the community through a variety of events, workshops and conversations. It is forever growing and evolving.“

38 Transit Street, Providence | 274-1981

Jo-Anna Cassino, Flipp Salon Apothecary, Leading Ladies, Leading Ladies 2017


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