Feminine Fancies is celebrating its 35th year in business and isn’t slowing down. The Barrington shop is filled to the brim with shoes, sweaters, dresses, sleepwear, bras and more. “We have everything and then some,” says owner Elaine Felag.
Ranging from big-name brands like Betsey Johnson to local ones like Kent Stetson, Elaine prides herself on anyone being able to walk in and find something just for them. “People tell me, ‘The only thing you don’t sell is makeup!’” she says. It’s true – people have been known to create entire outfits at the store and walk out in their new duds.
Elaine stays up to date on the latest trends and does a lot of styling for her customers. Once she knows someone’s body type, she’s able to put together a fabulous outfit for them, for any occasion.
Feminine Fancies is known for their Yard Sale on the last Sunday in August. The Village Center parking lot is roped off and hundreds of people line up for the mixed season sale, with items ranging from $1 to $100. Elaine reports that people love the “big city fashion, small town charm” and will even plan their out-of-state family visits around the sale.
“We have something for every size, every age group,” she says. “The customers keep coming back.” Once you step into her colorful store, it’s clear why.