Watch Ericka Joy Atwell-Cardona Put RI’s International Film Festival on the Map

CEO of EJOYA Productions & Director of Community Engagement and Development, Rhode Island International Film Festival (RIIFF) • (she/her)

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EJoyaProductions.com, @ejoyaproductions

 
Tell us about yourself, your connection to Rhode Island, and your work.

December marked one year since my husband Joshua and I returned to West Warwick after working a decade in Hollywood. In January, I launched EJOYA Productions, driven by my passion for storytelling, creativity, and empowerment. My work is focused on connecting people and uplifting their potential. I’m committed to helping Rhode Island’s creative community flourish.

 

What’s your motivation for doing this work?

Through EJOYA, I inspire local talent by partnering with the Artists’ Exchange to offer acting classes, workshops, and on-camera intensives, leveraging my Hollywood experience and network. I also coach public speaking and confidence. Driven by the “Hollywood hustle,” I’m dedicated to creating opportunities for the local community and helping others realize their potential. At RIIFF, I work to elevate the festival’s local and global presence. I forge media partnerships, host impactful industry panels, build local alliances, recruit interns, and create memorable red carpet moments.

 

In what ways do you hope to leave an impact on the Ocean State in the coming year?

One thing I learned in Hollywood is that a dream isn’t a sprint – it’s a marathon. In the years to come, I hope the seeds I’ve planted continue to grow, and I look forward to contributing to RI’s production scene. I’m committed to nurturing local talent and offering opportunities for others to climb, whether through mentoring interns at RIIFF or supporting creatives through EJOYA. There’s so much joy in this work!

 

What challenges do you anticipate having to overcome to achieve these goals?

Honestly, I don’t focus on challenges – I tackle them head-on and move forward. My time in Hollywood has made me resilient and adaptable, and I’m ready to face whatever comes my way. I approach obstacles as opportunities to learn and grow, and I’m confident that whatever challenges arise in 2025, I’ll overcome them.

 

What’s your reason for optimism approaching 2025?

I’m optimistic because I know I’m walking with purpose and light. All of my hard work, sacrifices, and experiences have come together in ways I couldn’t have imagined – and it’s still unfolding. With myself at the helm and my brother Bo watching over me, I’m confident I won’t be disappointed. I’ve learned to bet on myself, and what once felt like a curse – my ambition – has become my greatest strength. I hope to encourage others to have the same mindset. There’s room for everyone to shine!

 

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