On Monday, January 28, StyleWeek clears the runway for a different kind of fashion show. RED on the RUNWAY: A StyleWeek Challenge is a fundraiser for the American Heart Association and is unlike any other event. On this night, StyleWeek designers create red-hued cocktail attire in support of heart disease awareness, and the looks are modeled by real people affected by the disease.
For the first time this year, both men (dressed by Marc Allen Fine Clothiers) and women (dressed by StyleWeek designers) will be models in the show. A panel of judges will pick their favorite style, and the winning designer receives a cash prize. The rest of the proceeds to go fund the good work of the American Heart Association.