A Food Truck Business Plants Roots in East Providence

With humble roots as The Salad Man & Juice Bar – which hit the then much smaller food truck scene in 2013 – Russell Spellman and partner Sterling Clinton-Spellman are growing their current mobile Incred-A-Bowl fleet with an East Providence storefront. 

“We created our business out of the love of good food, the love of culture, and the want to offer healthier food options,” says Clinton-Spellman. “Russell has literally been cooking his whole life and his dream was always to open his own restaurant. We figured a food truck was a great first step.”

Now the bright green truck is synonymous with wholesome bowls in the Rhody food truck circuit, and, Spellman shares, “having the space in the restaurant really allows us to be creative and expand our menu offerings.” This means more varieties of Liberian, soul food, Jamaican jerk, and ramen bowls, along with several smoothies, salads, desserts, and small bites.

The new shop will also be homebase for their career program centered around personal and professional development, with a goal of employing 2,500 team members by 2030. “The launch of our Incred-A-Bowl TM Fresh Start Program is our most exciting opportunity to date. We have a plan to assist our community in an impactful way by offering career opportunities to people who are historically disenfranchised and deemed ‘hard to employ’ or difficult to hire,” says Clinton-Spellman, who will use her experience as a life and business coach and former teacher to help employees tap into their strengths.

“In the vein of celebrating culture, we will host events that will bring the community together,” adds Spellman. “Imagine attending
an event where you get to learn about the 200 different types of kimchi and you get to try some!” 

Renovations are currently underway for a late summer or early fall opening; in the meantime, you can find the two Incred-A-Bowl trucks at Food Truck Friday at Roger Williams Park Zoo, the Providence Flea, and other events, or inquire about catering online.