Corporate America now knows you better than ever before, but is that a good thing? The apps we use, the electronic books we read, and the digital coupons we shop with may be convenient, but they also provide businesses with an increasingly fine-grained map of our daily activities. Meanwhile, the new discipline of neuromarketing uses brain scans to probe consumers’ motivations without their conscious participation.
Join The Policy Lab and Mark Bartholomew, Professor of Law at the University at Buffalo and the author of “Adcreep: The Case Against Modern Marketing” to discuss the state of the art in advertising technology and whether there is anything individuals can or should do to defend themselves from increasingly invasive forms of market research.
Comments
No comments on this item Please log in to comment by clicking here