In November, Barrington resident Rachel Dunham’s book hit the market: a guided journal for women entrepreneurs titled [re]Discover Yourself [re]Define Your Brand. Its pages contain a series of prompts asking readers everything from why they started their business to what they love about themselves.
“So many women in business struggle with putting into words what their value is,” says Dunham. “They have so much passion for what they do, but they lack confidence in voicing what they stand for. We fear that we aren’t good enough, smart enough, successful enough.” This journal, she explains, is meant to guide women towards their worth and beauty through self-reflection.
Dunham is the founder and CEO of creative agency Brand Therapy, which supports mission-driven entrepreneurs with brand creation or rebranding and print and digital design services. The journal was inspired by her experience working with clients, and her own journey as a woman entrepreneur.
“It wasn’t until I finally felt good enough in my own skin and comfortable enough to present myself as the CEO and face of my business that I experienced the impact that I desired,” she recalls.
The book is a DIY to help women start to clarify their business’ mission, audience, and vision – without the cost of hiring a consultant. D&B Press, a subset of Barrington’s Doodle Books Publishing focusing on fiction and nonfiction titles, published the book, which in itself is a work of art: foil stamping, cloth spine, matte stock, and satin ribbon bookmark. Since its release, the feedback has been positive.
“Women are really connecting deeply with the content,” shares Dunham, who was particularly touched by a long-time mentor calling the book “significant”. She gushes, “I’ve received many heartfelt letters thanking me for creating it. The ripple effect has begun!”