The Million Dollar Burger

Dr. Evil isn’t the only one who thinks one million dollars is a lot of money. I’m pretty sure most folks would happily put that coin in their pocket. Now through May 21, winning one million dollars is as easy as rolling the dice, and you can do it at Luxe Burger Bar.

Luxe is on its way to selling its one millionth burger, and to celebrate they’re giving guests the opportunity to win one million dollars. All you have to do is walk through the door and fill out an entry form – with no purchase necessary, mind you. “During a meeting we were discussing sales and I curiously asked, ‘how many to a million?’” explains owner and maestro John Elkhay. “My team and I thought it was very exciting to be on the road to a million burgers and we really wanted to share our excitement with our loyal guests. What could be better than to give someone a chance to win one million dollars?”

Better yet, you can enter once a day from now until May 21 when Luxe will be hosting a special party. During the party, Luxe will draw one name, and the lucky guest whose name is drawn will roll four custom dice. The dice are six-sided, with two sides having a burger on it, two sides having draft beer, one side having a shake and one side having the Luxe logo. The lucky guest will have two chances to roll all four dice, with the goal of all four dice landing on the Luxe logo. If they do, Providence has a new millionaire.

On Luxe’s road to their millionth burger, they’ve had a lot of memorable moments along the way. Celebrities that have graced their booths include Snoop Dogg, The Black Crowes, Tedy Bruschi, Brandon Spikes and Peter King, to name a few. To keep locals and celebrities well fed, they’ve sold roughly 1,800 burgers a week, which breaks down to about one burger sold every five minutes. If you need a burger recommendation, you might want to try Elkhay’s favorite, the M.O.A.B (Mother of all Burgers). It’s pure Hereford Beef, black pastrami, grilled onions, sauteed mushrooms, jalapeños, American and cheddar cheese, lettuce, pickles, tomatoes and chipotle peppers. 5 Memorial Boulevard, Providence. 621-5893