I’m not sure if diamonds are a girl’s best friend, but I am sure that they are fun to look at.
You can find plenty of beautiful diamonds, sapphires and gemstones at Plante Jewelers in Swansea. It’s a family owned and operated business started by the current owner Pierre’s grandfather in 1905. Today, Pierre runs the store with his wife, Nancy, their son, Marcel, and their family friend, Pam Gauthier.
Diamonds are a big focus here – like in any jewelry store – but at Plante they do something different. Pierre does what he calls “Diamond Insights,” where he allows people to hold the loose diamonds to try to make the process of choosing the right one interactive and less scary. “It takes away some of the pressure and helps people understand what they’re looking at,” Nancy says.
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